When we started working with DE Master Blenders 1753 (DE), it was setting up on its own as a standalone business, having left its umbrella company Sara Lee. As the name suggests, it's a business with centuries of history and heritage.
It was a dream brief for us. DE wanted to fire up their people about what they do and what they produce - our speciality - and get them thinking in new ways about tea and coffee. It wanted to excite them about the independent company's new journey.
Our job was to put together a few days filled with creative, interactive sessions that would set a new tone for the organisation and leave everyone passionate about the direction, opportunities and products.
So we started with their top 150 people from the global business. If we could get these high-fliers fired up then they would pass that on to the rest of the 7,500 employees around the world.
The other part of the brief was that we would run this first 2 and a half days as pilot and then gradually hand it over to them to run and own. This informed everything we did.